Fiji's Greenwashing

 As we were talking about corporate social responsibilities we also came across the responsibility to act environmentally friendly as a company. Big brands realized that customers value the carbon footprint of the products they buy. Consequently they started advertising with their products to be eco friendly to attract customers. 

But to say your product is environmentally friendly is one thing but to actually produce your products with reduced or even no emissions or using less plastic is another. Due to companies branding their products eco-friendly, nevertheless they are not, the term ‘greenwashing’ occurred.



A good example is ‘Fiji Water’ which claims to be even carbon negative and being ‘pure nature’ to justify that they are charging double the price as their competitors. Fact is that the company itself states that they will not be carbon neutral before 2037. Moreover their water is taken from a Fijian aquifier and bottled in plastic bottles from china in a diesel powered factory. From there they are shipped to all over the world. 

Therefore buying way cheaper water is by far the most eco-friendly option. 

In conclusion the trend leads in the right direction in order to stop climate change but we should be careful not to blindly trust green branding on the products we buy.

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